Guide to SEO Marketing- the Basics and the Good To Know’s
Are you interested in learning about search engine optimization marketing? Do you want to know how to rank websites in Google? If you answered yes to any of those questions, then keep on reading. SEO is the process through which you optimize a website for a variety of niche related keywords so that is ranks highly in search engines such as Google. Even though this sounds relatively simple, there’s a lot of work that has to be done in order to rank. We will now take a closer look at the basics of SEO.
There are three main aspects of SEO that you will have to optimize. These include the on-page elements, off-page and technical elements. First, we will start with on-page optimization. In order to optimize a website, you need to fully explore the keywords and long tail keywords in the niche. You can do this by using a variety of keyword research tools such as WordTracker, Long tail pro etc. Once you have a list of keywords, your next step is to choose the best keywords for your site. You will need to bunch together similar keywords and ensure that they have a decent demand while not being overly competitive. After all, in order to rank your site for those keywords, you need to make sure that it is possible for you to rank given the time frame and your available budget.
The next step is to actually build out your site using the keywords. If you are working on a pre-existing site, then you will have to rearrange the pages of the site in accordance with the new keyword blueprint. You should have a handful of keywords assigned to each page and they should be sprinkled throughout the copy of the page, title, URL, headlines, links etc. However, when you are inserting keywords into your page, you need to ensure that you are not over-stuffing the page with keywords. If you do, then this will most likely result in a search engine penalty.
The next step is to work on your off-page SEO. This is mainly about the type of backlinks that you build and you should focus on getting high quality backlinks as oppose to a large quantity of them. When you get a link, you should ensure that it has a decent authority and trust in order for those to be passed onto your website. Some great sources of backlinks include PBNs, PR links, guest posts etc.
Lastly, when it comes to technical SEO, this refers to how quickly the page loads, server uptime, bounce rate etc. If you have a slow loading website, this will affect your rankings, so you should always ensure that your website loads quickly. If you have a high bounce rate, you should try changing the copy on your site in order to persuade visitors to stay longer.
In closing, we have just taken a brief look into the world of SEO marketing. There is much more to learn but the above guide is a brief introduction that will certainly help you to start ranking your websites.